NPD Process
Commercialization phase: MARKET DATA

Intersection of the Commercialization Phase and Marketing Research
Acquire market data after launch.
Sources:
Input from service department
User/buyer input (awareness, interest, purchases,
satisfaction, price sensitivity)
Channel input (tracking of sales, promotions, merchandise,
opinion)
Competition data (market share, response, pricing, promotion)
Financial data (sales vs. forecasts, productivity, costs,
profit forecast)
We may offer this service or refer to a partner
depending on your needs.
Our services