NPD Process

Commercialization phase: MARKET DATA

 


Acquire market data after launch.

Sources:
Input from service department
User/buyer input (awareness, interest, purchases, satisfaction, price sensitivity)
Channel input (tracking of sales, promotions, merchandise, opinion)
Competition data (market share, response, pricing, promotion)
Financial data (sales vs. forecasts, productivity, costs, profit forecast)

 

We may offer this service or refer to a partner depending on your needs.
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