NPD Process

Discovery phase: CUSTOMER REQUIREMENTS

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Your Situation

Mid to Large Co.

Startup or Small Co.

Services

Markets & Strategy

New product development process depicted as a pyramid of functional blocks.

Intersection of the Discovery Phase and Execution

Transform customer needs into product or service requirements.

Activities:
Categorize needs (affinity diagram)
Prioritize needs
Map needs to benefits
Define requirements tagged to VOC and competition
Prioritize requirements

This is the input to the product (or service)
specification.

This is one of our primary services.
Our services