NPD Process

Discovery phase: SECONDARY MARKET RESEARCH

Your Situation

Services

New product development process depicted as a pyramid of functional blocks.

Intersection of the Discovery Phase and Marketing Research

Look at the markets via macro data.

Activities:
Find existing studies
News/internet search
Market landscape
Trends analysis
Customer opinion
Competitive intelligence
Gaps analysis

We may offer this service or refer to a partner depending on your industry and need.
Our services