NPD Process

Discovery phase: INNOVATION STRATEGY

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Your Situation

Mid to Large Co.

Startup or Small Co.

Services

Markets & Strategy

New product development process depicted as a pyramid of functional blocks.

Intersection of the Discovery Phase and Strategy

Determine what innovations you need to achieve your market strategy.

Activities:
Align strategy with needs/gaps
Plan technical innovations
Plan business model innovations
Portfolio risk analysis (short, med, long term)
Risk-reward scenarios

This is one of our primary services.
Our services